video #51: Prozzäk - Be As

I don't know how to properly enjoy this as a 28 year-old man while still holding onto a few shreds of dignity, but it was stuck in my head for most of today and I really didn't mind at all.

Apparently this video came out back when I was in college -- what a sickening sentence to bring myself to type -- and surely would have been denounced as evil, immoral, and positively sinful by most of my classmates at the time if it had ever penetrated their tiny spheres of awareness. Homosexual propaganda, they would have called it. Aimed at recruiting children. And they would have said this with a straight face, too. Always on the lookout for anything secular or postmodern, this would have sent them scrambling for Biblical warfare metaphors, strapping on their helmets of salvation and their shields of faith to battle for the soul of their culture. But hey, at least it's not about abortion!

Dropping in bits of interviews/testimonials from teenagers into the middle of the song is kind of cheesy but the innocent naivety of it feels refreshing, especially after 8 years of increasingly angry and hateful alternative rock (which had already been building up since the beginning of the decade anyway) since its release. Jimmy Eat World tried the same trick in "Work" but their song reeks of bitterness and entitlement. It's too easy to imagine JEW's troubled teens as a troupe of MTV reality show hopefuls, which the totally poignant music video suggests they just might be. But who knows, maybe some of them were the same kids from "Be As," now 4 years older, confident, cocky, and finally comfortable in the cliques they once resisted.

The video for Eminem's "Mosh" also features more animated marching in the streets, but looks pretty awful next to "Be As" despite what was surely an unlimited budget by comparison. Prozzäk videos have never featured the most impressive animation but almost anything is better than the Eminem's depressing politico dirge.